https://globecomtech.ltd/categories/analytics--measurement/ Recent content in Analytics & Measurement on GlobeCom Insights Hugo en-us Tue, 07 Oct 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-10-07-privacy-first-marketing-measurement/ Tue, 07 Oct 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-10-07-privacy-first-marketing-measurement/ Privacy regulations and technical changes have constrained marketing measurement. Here’s how to build effective measurement strategies that work within—not against—privacy requirements. https://globecomtech.ltd/posts/2025-06-24-predictive-analytics-marketing-maturity/ Tue, 24 Jun 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-06-24-predictive-analytics-marketing-maturity/ Predictive analytics has moved from experimental to essential in marketing. Here’s how to assess your organization’s maturity and chart a practical path forward. https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ Tue, 04 Feb 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ With third-party cookies finally fading, marketing teams need attribution approaches built for the new reality. Here’s how to construct measurement models that deliver actionable insights.