https://globecomtech.ltd/categories/marketing-analytics/ Recent content in Marketing Analytics on GlobeCom Insights Hugo en-us Tue, 21 Jun 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-06-21-dark-social-attribution-challenge/ Tue, 21 Jun 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-06-21-dark-social-attribution-challenge/ Most of your marketing influence happens where you can’t track it. Here’s how to think about attribution in an era of dark social and privacy changes. https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ Wed, 30 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ With tighter budgets and increased scrutiny, marketing teams must demonstrate clear value. Here is how to focus on metrics that connect marketing activity to business outcomes.