https://globecomtech.ltd/categories/marketing-operations/ Recent content in Marketing Operations on GlobeCom Insights Hugo en-us Thu, 05 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-05-cross-channel-orchestration/ Thu, 05 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-05-cross-channel-orchestration/ Most brands have multichannel presence but fragmented customer experiences. True cross-channel orchestration requires new thinking about technology, data, and organizational structure. https://globecomtech.ltd/posts/2024-10-01-marketing-ops-ai-transformation/ Tue, 01 Oct 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-10-01-marketing-ops-ai-transformation/ AI is transforming marketing operations from system management to strategic enablement. Here’s how MOps professionals can evolve with this shift. https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Thu, 13 Jul 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Marketing teams are drowning in tools. Here’s why consolidation makes sense and how to approach it strategically. https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Tue, 06 Dec 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Annual planning season is upon us. Here’s a framework for creating marketing plans that survive contact with reality—and actually guide decision-making throughout the year. https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ Tue, 10 May 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ The MQL-focused model is breaking down. Here’s how forward-thinking marketing teams are restructuring around revenue outcomes. https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Tue, 20 Apr 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Marketing operations has evolved from a tactical support role into a strategic function that drives competitive advantage. Here’s what that transformation looks like.