https://globecomtech.ltd/categories/marketing-strategy/ Recent content in Marketing Strategy on GlobeCom Insights Hugo en-us Thu, 08 Jan 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-01-08-marketing-predictions-2026/ Thu, 08 Jan 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-01-08-marketing-predictions-2026/ From AI-native campaigns to the death of vanity metrics, here are five marketing shifts that will separate leaders from laggards in 2026. https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ Tue, 10 Dec 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year. https://globecomtech.ltd/posts/2024-11-05-customer-marketing-retention-expansion/ Tue, 05 Nov 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-11-05-customer-marketing-retention-expansion/ In a tighter economic environment, growth from existing customers often outperforms new acquisition. Here’s how to build customer marketing programs that drive retention and expansion. https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Tue, 03 Sep 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Account-based marketing has evolved significantly since its early days. Here’s what’s actually working for ABM programs in 2024 and what outdated practices to retire. https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ Tue, 06 Aug 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ B2B influencer marketing has matured beyond early experiments. Here’s how to build programs that deliver measurable business impact rather than vanity metrics. https://globecomtech.ltd/posts/2023-12-07-year-in-review-marketing-lessons/ Thu, 07 Dec 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-12-07-year-in-review-marketing-lessons/ 2023 was a year of significant change in marketing. Here are the key lessons learned and what they mean for the future. https://globecomtech.ltd/posts/2023-10-05-measuring-brand-marketing/ Thu, 05 Oct 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-10-05-measuring-brand-marketing/ Brand marketing measurement is challenging but not impossible. Here are practical approaches to demonstrate the value of brand investments. https://globecomtech.ltd/posts/2023-08-03-community-building-b2b/ Thu, 03 Aug 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-08-03-community-building-b2b/ B2B communities are emerging as a powerful marketing channel. Here’s why they work and how to build one that creates real value. https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ Thu, 27 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ The brand versus demand debate creates a false dichotomy. Here’s why the best marketing strategies integrate both and how to find the right balance. https://globecomtech.ltd/posts/2023-04-06-b2b-influencer-marketing/ Thu, 06 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-06-b2b-influencer-marketing/ B2B influencer marketing is finally maturing beyond celebrity endorsements. Here’s how to build authentic partnerships that drive real business results. https://globecomtech.ltd/posts/2023-02-02-doing-more-with-less-marketing/ Thu, 02 Feb 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-02-02-doing-more-with-less-marketing/ Economic uncertainty is forcing marketing teams to do more with less. Here’s how to maintain impact while tightening budgets strategically. https://globecomtech.ltd/posts/2022-11-08-2023-b2b-marketing-predictions/ Tue, 08 Nov 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-11-08-2023-b2b-marketing-predictions/ As we approach 2023, several shifts are reshaping B2B marketing. Here’s our perspective on what’s changing and how to prepare. https://globecomtech.ltd/posts/2022-10-18-economic-uncertainty-marketing-strategy/ Tue, 18 Oct 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-10-18-economic-uncertainty-marketing-strategy/ Economic headwinds are reshaping B2B marketing conversations. Here’s how to navigate budget pressures while maintaining the capabilities you’ll need for recovery. https://globecomtech.ltd/posts/2020-11-18-2021-planning-uncertain-times/ Wed, 18 Nov 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-11-18-2021-planning-uncertain-times/ Annual planning feels harder than ever with so much uncertainty ahead. Here is how to build a marketing strategy for 2021 that balances ambition with adaptability. https://globecomtech.ltd/posts/2020-03-25-pandemic-marketing-strategy/ Wed, 25 Mar 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-03-25-pandemic-marketing-strategy/ The global pandemic has disrupted business as usual. Here is how B2B marketing teams can adapt their strategies to remain effective while being sensitive to the moment.