https://globecomtech.ltd/categories/marketing-technology/ Recent content in Marketing Technology on GlobeCom Insights Hugo en-us Tue, 02 Dec 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-12-02-marketing-technology-consolidation/ Tue, 02 Dec 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-12-02-marketing-technology-consolidation/ The average enterprise uses dozens of marketing tools. For many organizations, consolidation delivers more value than adding more capabilities. Here’s how to approach stack simplification. https://globecomtech.ltd/posts/2025-09-09-marketing-automation-ai-transformation/ Tue, 09 Sep 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-09-09-marketing-automation-ai-transformation/ AI isn’t replacing marketing automation platforms—it’s transforming them. Here’s how the marketing automation landscape is evolving and what it means for your technology strategy. https://globecomtech.ltd/posts/2025-05-13-marketing-data-platforms-evolution/ Tue, 13 May 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-05-13-marketing-data-platforms-evolution/ The customer data platform landscape is shifting toward composable architectures. Here’s how to think about marketing data infrastructure in 2025. https://globecomtech.ltd/posts/2024-03-12-ai-personalization-at-scale-practical-guide/ Tue, 12 Mar 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-03-12-ai-personalization-at-scale-practical-guide/ True personalization has been a marketing promise for years, but AI is finally making it achievable. Here’s how to implement personalization that goes beyond segments to individual relevance. https://globecomtech.ltd/posts/2024-01-09-ai-agents-marketing-automation-2024/ Tue, 09 Jan 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-01-09-ai-agents-marketing-automation-2024/ AI agents are evolving from simple task automation to autonomous decision-making systems. Here’s what marketers need to know about this shift and how to prepare. https://globecomtech.ltd/posts/2020-03-11-marketing-automation-getting-started/ Wed, 11 Mar 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-03-11-marketing-automation-getting-started/ Marketing automation can transform how your team engages prospects and customers. Here is a practical approach to implementing automation that delivers real results.