https://globecomtech.ltd/categories/social-media/ Recent content in Social Media on GlobeCom Insights Hugo en-us Tue, 27 Feb 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-02-27-linkedin-algorithm-2024-what-changed/ Tue, 27 Feb 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-02-27-linkedin-algorithm-2024-what-changed/ LinkedIn made significant algorithm changes that reward expertise over engagement bait. Here’s what the data shows and how to adapt your strategy. https://globecomtech.ltd/posts/2022-09-20-b2b-influencer-marketing/ Tue, 20 Sep 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-09-20-b2b-influencer-marketing/ Influencer marketing isn’t just for consumer brands anymore. Here’s how B2B companies are partnering with industry voices to extend their reach—and how to do it well. https://globecomtech.ltd/posts/2022-03-08-tiktok-b2b-marketing/ Tue, 08 Mar 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-03-08-tiktok-b2b-marketing/ TikTok isn’t just for dance trends anymore. Here’s a realistic assessment of whether B2B brands should invest in short-form video—and how to do it without embarrassing yourself. https://globecomtech.ltd/posts/2021-02-16-linkedin-b2b-marketing-strategy/ Tue, 16 Feb 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-02-16-linkedin-b2b-marketing-strategy/ Most B2B companies are on LinkedIn, but few are using it effectively. Here’s how to move beyond basic presence to real marketing results.