https://globecomtech.ltd/posts/ Recent content in Blog on GlobeCom Insights Hugo en-us Thu, 19 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-19-future-of-b2b-buying/ Thu, 19 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-19-future-of-b2b-buying/ B2B buying behavior has fundamentally shifted. Younger decision-makers, self-directed research, and consensus-driven purchases require new approaches from marketing and sales teams. https://globecomtech.ltd/posts/2026-03-05-cross-channel-orchestration/ Thu, 05 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-05-cross-channel-orchestration/ Most brands have multichannel presence but fragmented customer experiences. True cross-channel orchestration requires new thinking about technology, data, and organizational structure. https://globecomtech.ltd/posts/2026-02-19-authentic-brand-building-ai-age/ Thu, 19 Feb 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-02-19-authentic-brand-building-ai-age/ As AI-generated content floods every channel, brands that prioritize genuine human connection will stand out. Here is how to build authenticity into your brand strategy. https://globecomtech.ltd/posts/2026-02-05-next-gen-analytics-measurement/ Thu, 05 Feb 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-02-05-next-gen-analytics-measurement/ The death of third-party cookies has forced a measurement reckoning. Here is how leading organizations are building analytics capabilities fit for the privacy-first era. https://globecomtech.ltd/posts/2026-01-22-ai-governance-marketing/ Thu, 22 Jan 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-01-22-ai-governance-marketing/ As AI becomes central to marketing operations, organizations need governance frameworks that enable innovation while managing risk. Here is how to build one. https://globecomtech.ltd/posts/2026-01-08-marketing-predictions-2026/ Thu, 08 Jan 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-01-08-marketing-predictions-2026/ From AI-native campaigns to the death of vanity metrics, here are five marketing shifts that will separate leaders from laggards in 2026. https://globecomtech.ltd/posts/2025-12-02-marketing-technology-consolidation/ Tue, 02 Dec 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-12-02-marketing-technology-consolidation/ The average enterprise uses dozens of marketing tools. For many organizations, consolidation delivers more value than adding more capabilities. Here’s how to approach stack simplification. https://globecomtech.ltd/posts/2025-10-28-ai-generated-content-quality-control/ Tue, 28 Oct 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-10-28-ai-generated-content-quality-control/ As AI generates more marketing content, quality control becomes critical. Here’s a systematic framework for ensuring AI-generated content meets brand standards. https://globecomtech.ltd/posts/2025-10-07-privacy-first-marketing-measurement/ Tue, 07 Oct 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-10-07-privacy-first-marketing-measurement/ Privacy regulations and technical changes have constrained marketing measurement. Here’s how to build effective measurement strategies that work within—not against—privacy requirements. https://globecomtech.ltd/posts/2025-09-09-marketing-automation-ai-transformation/ Tue, 09 Sep 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-09-09-marketing-automation-ai-transformation/ AI isn’t replacing marketing automation platforms—it’s transforming them. Here’s how the marketing automation landscape is evolving and what it means for your technology strategy. https://globecomtech.ltd/posts/2025-08-05-zero-party-data-strategies/ Tue, 05 Aug 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-08-05-zero-party-data-strategies/ As third-party data disappears and first-party tracking faces restrictions, zero-party data—information customers intentionally share—becomes increasingly valuable. Here’s how to build effective collection strategies. https://globecomtech.ltd/posts/2025-07-15-human-ai-collaboration-marketing/ Tue, 15 Jul 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-07-15-human-ai-collaboration-marketing/ The question isn’t whether AI will transform marketing work—it’s how to structure human-AI collaboration for optimal results. Practical frameworks for getting the balance right. https://globecomtech.ltd/posts/2025-06-24-predictive-analytics-marketing-maturity/ Tue, 24 Jun 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-06-24-predictive-analytics-marketing-maturity/ Predictive analytics has moved from experimental to essential in marketing. Here’s how to assess your organization’s maturity and chart a practical path forward. https://globecomtech.ltd/posts/2025-06-03-customer-journey-orchestration/ Tue, 03 Jun 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-06-03-customer-journey-orchestration/ Customer journey mapping was a useful starting point. Real-time journey orchestration is the destination. Here’s how leading organizations are making the transition. https://globecomtech.ltd/posts/2025-05-13-marketing-data-platforms-evolution/ Tue, 13 May 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-05-13-marketing-data-platforms-evolution/ The customer data platform landscape is shifting toward composable architectures. Here’s how to think about marketing data infrastructure in 2025. https://globecomtech.ltd/posts/2025-04-22-b2b-creator-partnerships/ Tue, 22 Apr 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-04-22-b2b-creator-partnerships/ B2B creator partnerships have evolved beyond simple sponsorships. Here’s how to build strategic collaborations that deliver genuine business impact. https://globecomtech.ltd/posts/2025-04-01-voice-conversational-marketing-strategy/ Tue, 01 Apr 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-04-01-voice-conversational-marketing-strategy/ Voice interfaces and conversational AI have matured significantly. Here’s how to build a conversational strategy that goes beyond basic chatbot implementations. https://globecomtech.ltd/posts/2025-03-11-hyper-personalization-reality-check/ Tue, 11 Mar 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-03-11-hyper-personalization-reality-check/ Every vendor promises hyper-personalization. But what’s actually achievable today, and what remains aspirational? A practical assessment of personalization maturity. https://globecomtech.ltd/posts/2025-02-25-ai-native-content-workflows/ Tue, 25 Feb 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-02-25-ai-native-content-workflows/ Adding AI tools to existing content processes captures a fraction of the potential value. True transformation requires rethinking content production from first principles. https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ Tue, 04 Feb 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ With third-party cookies finally fading, marketing teams need attribution approaches built for the new reality. Here’s how to construct measurement models that deliver actionable insights. https://globecomtech.ltd/posts/2025-01-14-agentic-ai-marketing-operations/ Tue, 14 Jan 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-01-14-agentic-ai-marketing-operations/ Agentic AI represents a fundamental shift from tools that assist to systems that act. Here’s how marketing teams can prepare for this transformation. https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ Tue, 10 Dec 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year. https://globecomtech.ltd/posts/2024-11-05-customer-marketing-retention-expansion/ Tue, 05 Nov 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-11-05-customer-marketing-retention-expansion/ In a tighter economic environment, growth from existing customers often outperforms new acquisition. Here’s how to build customer marketing programs that drive retention and expansion. https://globecomtech.ltd/posts/2024-10-01-marketing-ops-ai-transformation/ Tue, 01 Oct 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-10-01-marketing-ops-ai-transformation/ AI is transforming marketing operations from system management to strategic enablement. Here’s how MOps professionals can evolve with this shift. https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Tue, 03 Sep 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Account-based marketing has evolved significantly since its early days. Here’s what’s actually working for ABM programs in 2024 and what outdated practices to retire. https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ Tue, 06 Aug 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ B2B influencer marketing has matured beyond early experiments. Here’s how to build programs that deliver measurable business impact rather than vanity metrics. https://globecomtech.ltd/posts/2024-07-09-ai-content-creation-quality-control/ Tue, 09 Jul 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-07-09-ai-content-creation-quality-control/ AI can dramatically accelerate content production, but maintaining quality requires deliberate processes. Here’s how to scale AI-assisted content without sacrificing standards. https://globecomtech.ltd/posts/2024-06-18-vertical-saas-content-strategy/ Tue, 18 Jun 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-06-18-vertical-saas-content-strategy/ Vertical SaaS companies face unique content challenges—smaller audiences but higher expertise expectations. Here’s how to build content strategies that resonate with industry-specific buyers. https://globecomtech.ltd/posts/2024-05-28-sustainability-purpose-driven-marketing/ Tue, 28 May 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-05-28-sustainability-purpose-driven-marketing/ B2B buyers increasingly consider sustainability and purpose in vendor selection. Here’s how to communicate genuine commitment without falling into greenwashing traps. https://globecomtech.ltd/posts/2024-05-07-marketing-measurement-evolution-2024/ Tue, 07 May 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-05-07-marketing-measurement-evolution-2024/ Traditional attribution is breaking down as privacy changes limit tracking. Here’s how forward-thinking marketing teams are evolving their measurement approaches. https://globecomtech.ltd/posts/2024-04-18-signal-based-selling-modern-b2b-sales/ Thu, 18 Apr 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-04-18-signal-based-selling-modern-b2b-sales/ The best sales teams have moved beyond spray-and-pray prospecting to signal-based selling. Here’s how to identify and act on buying signals that indicate genuine opportunity. https://globecomtech.ltd/posts/2024-04-02-thought-leadership-differentiation-crowded-market/ Tue, 02 Apr 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-04-02-thought-leadership-differentiation-crowded-market/ Most B2B thought leadership sounds the same. Here’s how to develop distinctive perspectives that genuinely differentiate your brand and resonate with audiences. https://globecomtech.ltd/posts/2024-03-12-ai-personalization-at-scale-practical-guide/ Tue, 12 Mar 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-03-12-ai-personalization-at-scale-practical-guide/ True personalization has been a marketing promise for years, but AI is finally making it achievable. Here’s how to implement personalization that goes beyond segments to individual relevance. https://globecomtech.ltd/posts/2024-02-27-linkedin-algorithm-2024-what-changed/ Tue, 27 Feb 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-02-27-linkedin-algorithm-2024-what-changed/ LinkedIn made significant algorithm changes that reward expertise over engagement bait. Here’s what the data shows and how to adapt your strategy. https://globecomtech.ltd/posts/2024-02-08-video-first-content-strategy-b2b/ Thu, 08 Feb 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-02-08-video-first-content-strategy-b2b/ B2B buyers increasingly prefer video content, yet most B2B companies underinvest in this format. Here’s a practical framework for making video central to your content strategy. https://globecomtech.ltd/posts/2024-01-23-google-cookie-deprecation-what-marketers-must-do/ Tue, 23 Jan 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-01-23-google-cookie-deprecation-what-marketers-must-do/ After years of delays, third-party cookie deprecation in Chrome is happening. Here’s a practical action plan for marketers who need to adapt quickly. https://globecomtech.ltd/posts/2024-01-09-ai-agents-marketing-automation-2024/ Tue, 09 Jan 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-01-09-ai-agents-marketing-automation-2024/ AI agents are evolving from simple task automation to autonomous decision-making systems. Here’s what marketers need to know about this shift and how to prepare. https://globecomtech.ltd/posts/2023-12-07-year-in-review-marketing-lessons/ Thu, 07 Dec 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-12-07-year-in-review-marketing-lessons/ 2023 was a year of significant change in marketing. Here are the key lessons learned and what they mean for the future. https://globecomtech.ltd/posts/2023-11-09-content-strategy-2024-planning/ Thu, 09 Nov 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-11-09-content-strategy-2024-planning/ As you plan content strategy for 2024, these are the key factors to consider given the dramatic changes in the content landscape. https://globecomtech.ltd/posts/2023-10-05-measuring-brand-marketing/ Thu, 05 Oct 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-10-05-measuring-brand-marketing/ Brand marketing measurement is challenging but not impossible. Here are practical approaches to demonstrate the value of brand investments. https://globecomtech.ltd/posts/2023-09-14-ai-content-detection-authenticity/ Thu, 14 Sep 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-09-14-ai-content-detection-authenticity/ As AI content becomes ubiquitous, questions of detection and authenticity matter more. Here’s how to think about AI use with integrity. https://globecomtech.ltd/posts/2023-08-24-sge-preparing-for-ai-search/ Thu, 24 Aug 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-08-24-sge-preparing-for-ai-search/ Google’s Search Generative Experience hints at a major shift in how search works. Here’s what marketers should know and how to prepare. https://globecomtech.ltd/posts/2023-08-03-community-building-b2b/ Thu, 03 Aug 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-08-03-community-building-b2b/ B2B communities are emerging as a powerful marketing channel. Here’s why they work and how to build one that creates real value. https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Thu, 13 Jul 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Marketing teams are drowning in tools. Here’s why consolidation makes sense and how to approach it strategically. https://globecomtech.ltd/posts/2023-06-08-authentic-storytelling-b2b/ Thu, 08 Jun 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-06-08-authentic-storytelling-b2b/ B2B buyers are humans who respond to stories, not just specs. Here’s how to bring authentic storytelling into your marketing without losing credibility. https://globecomtech.ltd/posts/2023-05-18-zero-click-search-strategy/ Thu, 18 May 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-05-18-zero-click-search-strategy/ More searches than ever end without a click to any website. Here’s how to adapt your strategy while still driving organic traffic and visibility. https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ Thu, 27 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ The brand versus demand debate creates a false dichotomy. Here’s why the best marketing strategies integrate both and how to find the right balance. https://globecomtech.ltd/posts/2023-04-06-b2b-influencer-marketing/ Thu, 06 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-06-b2b-influencer-marketing/ B2B influencer marketing is finally maturing beyond celebrity endorsements. Here’s how to build authentic partnerships that drive real business results. https://globecomtech.ltd/posts/2023-03-16-ai-content-creation-workflow/ Thu, 16 Mar 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-03-16-ai-content-creation-workflow/ AI tools can accelerate content creation, but only with the right workflow. Here’s a practical framework for integrating AI into your content process. https://globecomtech.ltd/posts/2023-02-23-google-helpful-content-update/ Thu, 23 Feb 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-02-23-google-helpful-content-update/ Google’s helpful content update is changing how content ranks. Here’s what marketers need to know and how to adapt your strategy. https://globecomtech.ltd/posts/2023-02-02-doing-more-with-less-marketing/ Thu, 02 Feb 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-02-02-doing-more-with-less-marketing/ Economic uncertainty is forcing marketing teams to do more with less. Here’s how to maintain impact while tightening budgets strategically. https://globecomtech.ltd/posts/2023-01-12-chatgpt-marketing-revolution/ Thu, 12 Jan 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-01-12-chatgpt-marketing-revolution/ ChatGPT has taken the world by storm. Here’s what marketers need to understand about this technology and how to approach it strategically. https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Tue, 06 Dec 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Annual planning season is upon us. Here’s a framework for creating marketing plans that survive contact with reality—and actually guide decision-making throughout the year. https://globecomtech.ltd/posts/2022-11-08-2023-b2b-marketing-predictions/ Tue, 08 Nov 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-11-08-2023-b2b-marketing-predictions/ As we approach 2023, several shifts are reshaping B2B marketing. Here’s our perspective on what’s changing and how to prepare. https://globecomtech.ltd/posts/2022-10-18-economic-uncertainty-marketing-strategy/ Tue, 18 Oct 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-10-18-economic-uncertainty-marketing-strategy/ Economic headwinds are reshaping B2B marketing conversations. Here’s how to navigate budget pressures while maintaining the capabilities you’ll need for recovery. https://globecomtech.ltd/posts/2022-09-20-b2b-influencer-marketing/ Tue, 20 Sep 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-09-20-b2b-influencer-marketing/ Influencer marketing isn’t just for consumer brands anymore. Here’s how B2B companies are partnering with industry voices to extend their reach—and how to do it well. https://globecomtech.ltd/posts/2022-08-30-building-thought-leadership-program/ Tue, 30 Aug 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-08-30-building-thought-leadership-program/ Most thought leadership content is neither thoughtful nor leading. Here’s how to build a program that genuinely differentiates your company and influences your market. https://globecomtech.ltd/posts/2022-08-02-returning-to-in-person-events/ Tue, 02 Aug 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-08-02-returning-to-in-person-events/ In-person events are back, but attendee expectations have fundamentally shifted. Here’s what’s different and how to adapt your approach. https://globecomtech.ltd/posts/2022-07-12-web3-marketing-practical-guide/ Tue, 12 Jul 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-07-12-web3-marketing-practical-guide/ Web3 promises to transform marketing through decentralization and token-based communities. Here’s what B2B marketers actually need to know—without the hype. https://globecomtech.ltd/posts/2022-06-21-dark-social-attribution-challenge/ Tue, 21 Jun 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-06-21-dark-social-attribution-challenge/ Most of your marketing influence happens where you can’t track it. Here’s how to think about attribution in an era of dark social and privacy changes. https://globecomtech.ltd/posts/2022-06-01-customer-marketing-retention-growth/ Wed, 01 Jun 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-06-01-customer-marketing-retention-growth/ Acquiring new customers gets all the attention, but the real growth opportunity might be sitting in your existing customer base. Here’s how to build a customer marketing function that drives retention and expansion. https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ Tue, 10 May 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ The MQL-focused model is breaking down. Here’s how forward-thinking marketing teams are restructuring around revenue outcomes. https://globecomtech.ltd/posts/2022-04-19-product-led-growth-content-strategy/ Tue, 19 Apr 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-04-19-product-led-growth-content-strategy/ Product-led growth changes the buyer journey—and your content strategy needs to change too. Here’s how to create content that supports a PLG motion. https://globecomtech.ltd/posts/2022-03-29-community-led-growth-strategy/ Tue, 29 Mar 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-03-29-community-led-growth-strategy/ The most efficient growth engine might be the community you haven’t built yet. Here’s how community-led growth actually works—and how to get started. https://globecomtech.ltd/posts/2022-03-08-tiktok-b2b-marketing/ Tue, 08 Mar 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-03-08-tiktok-b2b-marketing/ TikTok isn’t just for dance trends anymore. Here’s a realistic assessment of whether B2B brands should invest in short-form video—and how to do it without embarrassing yourself. https://globecomtech.ltd/posts/2022-02-15-employee-advocacy-programs-guide/ Tue, 15 Feb 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-02-15-employee-advocacy-programs-guide/ Your employees’ networks are a massive untapped distribution channel. Here’s how to build an advocacy program that benefits everyone—without feeling forced. https://globecomtech.ltd/posts/2022-01-31-metaverse-marketing-hype-reality/ Mon, 31 Jan 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-01-31-metaverse-marketing-hype-reality/ Everyone’s talking about the metaverse, but what does it actually mean for B2B marketers today? A grounded look at where the real opportunities lie. https://globecomtech.ltd/posts/2022-01-11-hybrid-events-strategy-2022/ Tue, 11 Jan 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-01-11-hybrid-events-strategy-2022/ As in-person events return, the smartest marketers are building hybrid strategies that capture the best of both worlds. Here’s how to do it right. https://globecomtech.ltd/posts/2021-12-07-marketing-planning-2022/ Tue, 07 Dec 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-12-07-marketing-planning-2022/ Planning for 2022 requires balancing strategic direction with adaptability. Here’s how to build marketing plans that work in uncertain conditions. https://globecomtech.ltd/posts/2021-11-09-abm-personalization-at-scale/ Tue, 09 Nov 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-11-09-abm-personalization-at-scale/ Account-based marketing promises personalized experiences for target accounts, but scaling personalization is challenging. Here’s how to make ABM personalization practical. https://globecomtech.ltd/posts/2021-10-12-b2b-brand-building-digital-channels/ Tue, 12 Oct 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-10-12-b2b-brand-building-digital-channels/ In a world where buyers self-educate before talking to sales, brand building isn’t a luxury—it’s a competitive necessity. Here’s how to build B2B brand in digital channels. https://globecomtech.ltd/posts/2021-09-21-apple-mail-privacy-email-marketing/ Tue, 21 Sep 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-09-21-apple-mail-privacy-email-marketing/ Apple’s Mail Privacy Protection is disrupting email marketing metrics. Here’s what’s changing and how to adapt your email strategy. https://globecomtech.ltd/posts/2021-08-24-sustainability-marketing-authenticity/ Tue, 24 Aug 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-08-24-sustainability-marketing-authenticity/ As sustainability becomes a business imperative, marketing teams must communicate environmental and social commitments authentically. Here’s how to avoid greenwashing while effectively sharing your story. https://globecomtech.ltd/posts/2021-08-03-revops-alignment/ Tue, 03 Aug 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-08-03-revops-alignment/ Revenue Operations brings marketing, sales, and customer success operations under unified leadership. Here’s what that means and whether it’s right for your organization. https://globecomtech.ltd/posts/2021-07-13-creator-economy-b2b-marketing/ Tue, 13 Jul 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-07-13-creator-economy-b2b-marketing/ The creator economy isn’t just for consumer brands. B2B companies are finding new ways to work with creators and build their own creator capabilities. https://globecomtech.ltd/posts/2021-06-22-virtual-conference-fatigue-solutions/ Tue, 22 Jun 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-06-22-virtual-conference-fatigue-solutions/ After 18 months of virtual events, audiences are fatigued. Here’s how to design virtual conferences that people actually want to attend. https://globecomtech.ltd/posts/2021-06-01-interactive-content-engagement/ Tue, 01 Jun 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-06-01-interactive-content-engagement/ Static content is everywhere. Interactive experiences that engage audiences and capture data can differentiate your brand and improve conversion rates. https://globecomtech.ltd/posts/2021-05-11-intent-data-buyer-signals/ Tue, 11 May 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-05-11-intent-data-buyer-signals/ Intent data promises to reveal which accounts are actively researching your solutions. Here’s how to separate hype from reality and use intent signals effectively. https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Tue, 20 Apr 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Marketing operations has evolved from a tactical support role into a strategic function that drives competitive advantage. Here’s what that transformation looks like. https://globecomtech.ltd/posts/2021-03-30-podcast-marketing-b2b/ Tue, 30 Mar 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-03-30-podcast-marketing-b2b/ B2B podcast audiences are growing rapidly, and starting a show has never been more accessible. Here’s how to approach podcast marketing strategically. https://globecomtech.ltd/posts/2021-03-09-cookie-deprecation-marketing-strategy/ Tue, 09 Mar 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-03-09-cookie-deprecation-marketing-strategy/ Third-party cookies are disappearing. Here’s what B2B marketers need to understand about the change and how to prepare their programs for a privacy-first world. https://globecomtech.ltd/posts/2021-02-16-linkedin-b2b-marketing-strategy/ Tue, 16 Feb 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-02-16-linkedin-b2b-marketing-strategy/ Most B2B companies are on LinkedIn, but few are using it effectively. Here’s how to move beyond basic presence to real marketing results. https://globecomtech.ltd/posts/2021-01-28-first-party-data-strategy/ Thu, 28 Jan 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-01-28-first-party-data-strategy/ With third-party cookies disappearing and privacy regulations tightening, first-party data is becoming your most valuable marketing asset. Here’s how to build a strategy that works. https://globecomtech.ltd/posts/2021-01-12-hybrid-events-future-b2b-marketing/ Tue, 12 Jan 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-01-12-hybrid-events-future-b2b-marketing/ As organizations plan for 2021, hybrid events emerge as the dominant model for B2B engagement. Here’s how to make them work for your marketing strategy. https://globecomtech.ltd/posts/2020-12-09-content-repurposing-strategies/ Wed, 09 Dec 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-12-09-content-repurposing-strategies/ Creating quality content requires significant investment. Smart repurposing strategies extract maximum value from that investment by reaching more audiences in more ways. https://globecomtech.ltd/posts/2020-11-18-2021-planning-uncertain-times/ Wed, 18 Nov 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-11-18-2021-planning-uncertain-times/ Annual planning feels harder than ever with so much uncertainty ahead. Here is how to build a marketing strategy for 2021 that balances ambition with adaptability. https://globecomtech.ltd/posts/2020-10-21-buyer-journey-content-mapping/ Wed, 21 Oct 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-10-21-buyer-journey-content-mapping/ Effective content strategy aligns content with where buyers are in their journey. Here is how to map content to buyer stages and ensure you have coverage across the full funnel. https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ Wed, 30 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ With tighter budgets and increased scrutiny, marketing teams must demonstrate clear value. Here is how to focus on metrics that connect marketing activity to business outcomes. https://globecomtech.ltd/posts/2020-09-02-b2b-content-strategy-pivots/ Wed, 02 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-02-b2b-content-strategy-pivots/ The disruptions of 2020 have forced many B2B companies to fundamentally rethink their content strategies. Here are the pivots that have proven most effective. https://globecomtech.ltd/posts/2020-08-05-video-content-strategy-b2b/ Wed, 05 Aug 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-08-05-video-content-strategy-b2b/ Video has become essential for B2B marketing, but creating an effective video program requires strategy. Here is how to build a video content approach that delivers results. https://globecomtech.ltd/posts/2020-07-08-content-personalization-scale/ Wed, 08 Jul 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-07-08-content-personalization-scale/ Buyers expect personalized experiences, but creating custom content for every segment seems impossible. Here are practical approaches to personalization that scale. https://globecomtech.ltd/posts/2020-06-17-ecommerce-b2b-strategy/ Wed, 17 Jun 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-06-17-ecommerce-b2b-strategy/ B2B buyers increasingly expect digital purchasing options. Here is how to develop e-commerce capabilities that serve customer needs while supporting your business model. https://globecomtech.ltd/posts/2020-05-27-digital-transformation-marketing/ Wed, 27 May 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-05-27-digital-transformation-marketing/ Digital transformation has accelerated dramatically. Here is what this means for marketing teams and how to position your function for the digital-first future. https://globecomtech.ltd/posts/2020-05-06-webinar-strategy-guide/ Wed, 06 May 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-05-06-webinar-strategy-guide/ With in-person events canceled, webinars have become essential for B2B marketing. Here is how to create webinar programs that generate real results. https://globecomtech.ltd/posts/2020-04-15-remote-marketing-teams/ Wed, 15 Apr 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-04-15-remote-marketing-teams/ After a month of mandatory remote work, marketing teams are learning what works and what does not. Here are practical strategies for maintaining productivity and team cohesion. https://globecomtech.ltd/posts/2020-03-25-pandemic-marketing-strategy/ Wed, 25 Mar 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-03-25-pandemic-marketing-strategy/ The global pandemic has disrupted business as usual. Here is how B2B marketing teams can adapt their strategies to remain effective while being sensitive to the moment. https://globecomtech.ltd/posts/2020-03-11-marketing-automation-getting-started/ Wed, 11 Mar 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-03-11-marketing-automation-getting-started/ Marketing automation can transform how your team engages prospects and customers. Here is a practical approach to implementing automation that delivers real results. https://globecomtech.ltd/posts/2020-02-19-seo-best-practices-b2b/ Wed, 19 Feb 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-02-19-seo-best-practices-b2b/ Search engine optimization remains essential for B2B content visibility. Here are the practices that matter most for driving qualified organic traffic this year. https://globecomtech.ltd/posts/2020-01-29-account-based-marketing-content-strategy/ Wed, 29 Jan 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-01-29-account-based-marketing-content-strategy/ Account-based marketing requires a different approach to content. Learn how to develop content that resonates with your highest-value target accounts. https://globecomtech.ltd/posts/2020-01-08-content-marketing-trends-2020/ Wed, 08 Jan 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-01-08-content-marketing-trends-2020/ As we enter a new decade, content marketing continues to evolve. Here are the key trends that will shape how B2B companies connect with their audiences in 2020.