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    <title>2025 Trends on GlobeCom Insights</title>
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      <title>Planning for 2025: Marketing Priorities That Will Actually Matter</title>
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      <description>As 2024 ends, marketing leaders are planning for 2025. Here&amp;rsquo;s guidance on priorities that will matter versus trends that will disappoint—based on what we&amp;rsquo;ve seen work this year.</description>
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