AI Governance

The Disclosure Era Starts Today: AI Transparency Rules and the B2B Marketing Stack

As of today, the EU AI Act’s transparency obligations apply—covering chatbots that talk to buyers, synthetic media in campaigns, and machine-readable marking of AI-generated content. Most B2B marketing teams have treated this as legal’s problem. It isn’t: the obligations attach to the systems marketing operates. Here is what actually applies, what doesn’t, and why disclosure is becoming a positioning decision rather than a compliance chore.

Enterprise AI Governance for Marketing Teams: Why CMOs Can't Delegate This Away

As marketing teams deploy AI at scale, governance failures are becoming public crises. The CMOs treating AI governance as a technical problem are setting themselves up for career-ending incidents. Here’s what marketing-led AI governance actually requires.

AI Governance in Marketing: Building a Framework That Actually Works

As AI becomes central to marketing operations, organizations need governance frameworks that enable innovation while managing risk. Here is how to build one.