https://globecomtech.ltd/tags/ai-pricing/ Recent content in AI Pricing on GlobeCom Insights Hugo en-us Sun, 23 Aug 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-08-23-ai-consumption-pricing-martech-renewals/ Sun, 23 Aug 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-08-23-ai-consumption-pricing-martech-renewals/ Renewal season opens in the next few weeks, and the quotes coming back look different: AI capabilities that arrived bundled and free are now metered, and the meter runs on units most marketing teams have never measured. This is the same transition infrastructure teams went through with cloud a decade ago, with one added complication—agents consume without anyone asking them to. Here is how to instrument, forecast, and negotiate consumption before you sign a contract you cannot budget.