https://globecomtech.ltd/tags/analytics/ Recent content in Analytics on GlobeCom Insights Hugo en-us Tue, 07 Oct 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-10-07-privacy-first-marketing-measurement/ Tue, 07 Oct 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-10-07-privacy-first-marketing-measurement/ Privacy regulations and technical changes have constrained marketing measurement. Here’s how to build effective measurement strategies that work within—not against—privacy requirements. https://globecomtech.ltd/posts/2024-05-07-marketing-measurement-evolution-2024/ Tue, 07 May 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-05-07-marketing-measurement-evolution-2024/ Traditional attribution is breaking down as privacy changes limit tracking. Here’s how forward-thinking marketing teams are evolving their measurement approaches. https://globecomtech.ltd/posts/2023-10-05-measuring-brand-marketing/ Thu, 05 Oct 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-10-05-measuring-brand-marketing/ Brand marketing measurement is challenging but not impossible. Here are practical approaches to demonstrate the value of brand investments. https://globecomtech.ltd/posts/2022-06-21-dark-social-attribution-challenge/ Tue, 21 Jun 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-06-21-dark-social-attribution-challenge/ Most of your marketing influence happens where you can’t track it. Here’s how to think about attribution in an era of dark social and privacy changes. https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ Wed, 30 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ With tighter budgets and increased scrutiny, marketing teams must demonstrate clear value. Here is how to focus on metrics that connect marketing activity to business outcomes.