https://globecomtech.ltd/tags/b2b-marketing/ Recent content in B2B Marketing on GlobeCom Insights Hugo en-us Tue, 22 Apr 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-04-22-b2b-creator-partnerships/ Tue, 22 Apr 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-04-22-b2b-creator-partnerships/ B2B creator partnerships have evolved beyond simple sponsorships. Here’s how to build strategic collaborations that deliver genuine business impact. https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Tue, 03 Sep 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Account-based marketing has evolved significantly since its early days. Here’s what’s actually working for ABM programs in 2024 and what outdated practices to retire. https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ Tue, 06 Aug 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ B2B influencer marketing has matured beyond early experiments. Here’s how to build programs that deliver measurable business impact rather than vanity metrics. https://globecomtech.ltd/posts/2024-04-02-thought-leadership-differentiation-crowded-market/ Tue, 02 Apr 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-04-02-thought-leadership-differentiation-crowded-market/ Most B2B thought leadership sounds the same. Here’s how to develop distinctive perspectives that genuinely differentiate your brand and resonate with audiences. https://globecomtech.ltd/posts/2023-08-03-community-building-b2b/ Thu, 03 Aug 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-08-03-community-building-b2b/ B2B communities are emerging as a powerful marketing channel. Here’s why they work and how to build one that creates real value. https://globecomtech.ltd/posts/2023-06-08-authentic-storytelling-b2b/ Thu, 08 Jun 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-06-08-authentic-storytelling-b2b/ B2B buyers are humans who respond to stories, not just specs. Here’s how to bring authentic storytelling into your marketing without losing credibility. https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ Thu, 27 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ The brand versus demand debate creates a false dichotomy. Here’s why the best marketing strategies integrate both and how to find the right balance. https://globecomtech.ltd/posts/2023-04-06-b2b-influencer-marketing/ Thu, 06 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-06-b2b-influencer-marketing/ B2B influencer marketing is finally maturing beyond celebrity endorsements. Here’s how to build authentic partnerships that drive real business results. https://globecomtech.ltd/posts/2022-09-20-b2b-influencer-marketing/ Tue, 20 Sep 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-09-20-b2b-influencer-marketing/ Influencer marketing isn’t just for consumer brands anymore. Here’s how B2B companies are partnering with industry voices to extend their reach—and how to do it well. https://globecomtech.ltd/posts/2022-01-11-hybrid-events-strategy-2022/ Tue, 11 Jan 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-01-11-hybrid-events-strategy-2022/ As in-person events return, the smartest marketers are building hybrid strategies that capture the best of both worlds. Here’s how to do it right. https://globecomtech.ltd/posts/2021-11-09-abm-personalization-at-scale/ Tue, 09 Nov 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-11-09-abm-personalization-at-scale/ Account-based marketing promises personalized experiences for target accounts, but scaling personalization is challenging. Here’s how to make ABM personalization practical. https://globecomtech.ltd/posts/2021-07-13-creator-economy-b2b-marketing/ Tue, 13 Jul 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-07-13-creator-economy-b2b-marketing/ The creator economy isn’t just for consumer brands. B2B companies are finding new ways to work with creators and build their own creator capabilities. https://globecomtech.ltd/posts/2021-03-30-podcast-marketing-b2b/ Tue, 30 Mar 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-03-30-podcast-marketing-b2b/ B2B podcast audiences are growing rapidly, and starting a show has never been more accessible. Here’s how to approach podcast marketing strategically. https://globecomtech.ltd/posts/2021-02-16-linkedin-b2b-marketing-strategy/ Tue, 16 Feb 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-02-16-linkedin-b2b-marketing-strategy/ Most B2B companies are on LinkedIn, but few are using it effectively. Here’s how to move beyond basic presence to real marketing results. https://globecomtech.ltd/posts/2021-01-12-hybrid-events-future-b2b-marketing/ Tue, 12 Jan 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-01-12-hybrid-events-future-b2b-marketing/ As organizations plan for 2021, hybrid events emerge as the dominant model for B2B engagement. Here’s how to make them work for your marketing strategy. https://globecomtech.ltd/posts/2020-10-21-buyer-journey-content-mapping/ Wed, 21 Oct 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-10-21-buyer-journey-content-mapping/ Effective content strategy aligns content with where buyers are in their journey. Here is how to map content to buyer stages and ensure you have coverage across the full funnel. https://globecomtech.ltd/posts/2020-09-02-b2b-content-strategy-pivots/ Wed, 02 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-02-b2b-content-strategy-pivots/ The disruptions of 2020 have forced many B2B companies to fundamentally rethink their content strategies. Here are the pivots that have proven most effective. https://globecomtech.ltd/posts/2020-08-05-video-content-strategy-b2b/ Wed, 05 Aug 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-08-05-video-content-strategy-b2b/ Video has become essential for B2B marketing, but creating an effective video program requires strategy. Here is how to build a video content approach that delivers results. https://globecomtech.ltd/posts/2020-05-27-digital-transformation-marketing/ Wed, 27 May 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-05-27-digital-transformation-marketing/ Digital transformation has accelerated dramatically. Here is what this means for marketing teams and how to position your function for the digital-first future. https://globecomtech.ltd/posts/2020-03-25-pandemic-marketing-strategy/ Wed, 25 Mar 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-03-25-pandemic-marketing-strategy/ The global pandemic has disrupted business as usual. Here is how B2B marketing teams can adapt their strategies to remain effective while being sensitive to the moment. https://globecomtech.ltd/posts/2020-02-19-seo-best-practices-b2b/ Wed, 19 Feb 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-02-19-seo-best-practices-b2b/ Search engine optimization remains essential for B2B content visibility. Here are the practices that matter most for driving qualified organic traffic this year. https://globecomtech.ltd/posts/2020-01-29-account-based-marketing-content-strategy/ Wed, 29 Jan 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-01-29-account-based-marketing-content-strategy/ Account-based marketing requires a different approach to content. Learn how to develop content that resonates with your highest-value target accounts.