https://globecomtech.ltd/tags/buyer-enablement/ Recent content in Buyer Enablement on GlobeCom Insights Hugo en-us Sun, 19 Jul 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-07-19-agentic-buyers-machine-customers-b2b-marketing/ Sun, 19 Jul 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-07-19-agentic-buyers-machine-customers-b2b-marketing/ Autonomous AI agents are beginning to do the work of B2B buyers—discovering vendors, building shortlists, comparing options, and screening out non-compliant suppliers before a human is ever involved. This shifts a portion of the buying journey from persuading people to being selectable by machines, and most B2B marketing is not built for it. Here is what changes, what doesn’t, and how to prepare without overreacting to the hype.