https://globecomtech.ltd/tags/buyer-journey/ Recent content in Buyer Journey on GlobeCom Insights Hugo en-us Thu, 19 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-19-future-of-b2b-buying/ Thu, 19 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-19-future-of-b2b-buying/ B2B buying behavior has fundamentally shifted. Younger decision-makers, self-directed research, and consensus-driven purchases require new approaches from marketing and sales teams. https://globecomtech.ltd/posts/2020-10-21-buyer-journey-content-mapping/ Wed, 21 Oct 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-10-21-buyer-journey-content-mapping/ Effective content strategy aligns content with where buyers are in their journey. Here is how to map content to buyer stages and ensure you have coverage across the full funnel.