https://globecomtech.ltd/tags/content-marketing/ Recent content in Content Marketing on GlobeCom Insights Hugo en-us Thu, 09 Nov 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-11-09-content-strategy-2024-planning/ Thu, 09 Nov 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-11-09-content-strategy-2024-planning/ As you plan content strategy for 2024, these are the key factors to consider given the dramatic changes in the content landscape. https://globecomtech.ltd/posts/2023-09-14-ai-content-detection-authenticity/ Thu, 14 Sep 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-09-14-ai-content-detection-authenticity/ As AI content becomes ubiquitous, questions of detection and authenticity matter more. Here’s how to think about AI use with integrity. https://globecomtech.ltd/posts/2023-06-08-authentic-storytelling-b2b/ Thu, 08 Jun 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-06-08-authentic-storytelling-b2b/ B2B buyers are humans who respond to stories, not just specs. Here’s how to bring authentic storytelling into your marketing without losing credibility. https://globecomtech.ltd/posts/2023-01-12-chatgpt-marketing-revolution/ Thu, 12 Jan 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-01-12-chatgpt-marketing-revolution/ ChatGPT has taken the world by storm. Here’s what marketers need to understand about this technology and how to approach it strategically. https://globecomtech.ltd/posts/2020-12-09-content-repurposing-strategies/ Wed, 09 Dec 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-12-09-content-repurposing-strategies/ Creating quality content requires significant investment. Smart repurposing strategies extract maximum value from that investment by reaching more audiences in more ways. https://globecomtech.ltd/posts/2020-07-08-content-personalization-scale/ Wed, 08 Jul 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-07-08-content-personalization-scale/ Buyers expect personalized experiences, but creating custom content for every segment seems impossible. Here are practical approaches to personalization that scale. https://globecomtech.ltd/posts/2020-01-08-content-marketing-trends-2020/ Wed, 08 Jan 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-01-08-content-marketing-trends-2020/ As we enter a new decade, content marketing continues to evolve. Here are the key trends that will shape how B2B companies connect with their audiences in 2020.