Cookies on GlobeCom Insights https://globecomtech.ltd/tags/cookies/ Recent content in Cookies on GlobeCom Insights Hugo en-us Tue, 04 Feb 2025 00:00:00 +0000 Post-Cookie Attribution: Building Measurement Models That Actually Work https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ Tue, 04 Feb 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ With third-party cookies finally fading, marketing teams need attribution approaches built for the new reality. Here’s how to construct measurement models that deliver actionable insights. Google's Cookie Deprecation Is Finally Here: Your 90-Day Action Plan https://globecomtech.ltd/posts/2024-01-23-google-cookie-deprecation-what-marketers-must-do/ Tue, 23 Jan 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-01-23-google-cookie-deprecation-what-marketers-must-do/ After years of delays, third-party cookie deprecation in Chrome is happening. Here’s a practical action plan for marketers who need to adapt quickly. The Cookie Crumbles: Preparing Your Marketing for a Cookieless Future https://globecomtech.ltd/posts/2021-03-09-cookie-deprecation-marketing-strategy/ Tue, 09 Mar 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-03-09-cookie-deprecation-marketing-strategy/ Third-party cookies are disappearing. Here’s what B2B marketers need to understand about the change and how to prepare their programs for a privacy-first world.