https://globecomtech.ltd/tags/customer-references/ Recent content in Customer References on GlobeCom Insights Hugo en-us Sun, 11 Oct 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-10-11-customer-evidence-case-studies-reference-programs/ Sun, 11 Oct 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-10-11-customer-evidence-case-studies-reference-programs/ Case studies and reference calls remain the evidence B2B buyers trust most, but the way they consume that evidence has shifted. Buying committees now check claims against AI assistants, review sites, and their own networks before they ever ask for a reference, and the polished customer story has become easy to produce and easy to discount. Here is how to rebuild the customer evidence program around specificity, verifiability, and the goodwill of the customers who provide it.