Customer Marketing's Moment: Why Retention and Expansion Now Drive Growth

In a tighter economic environment, growth from existing customers often outperforms new acquisition. Here’s how to build customer marketing programs that drive retention and expansion.

November 5, 2024 · 5 min · GlobeCom Team

RevOps: Breaking Down Silos Between Marketing, Sales, and Customer Success

Revenue Operations brings marketing, sales, and customer success operations under unified leadership. Here’s what that means and whether it’s right for your organization.

August 3, 2021 · 5 min · GlobeCom Team