https://globecomtech.ltd/tags/data-governance/ Recent content in Data Governance on GlobeCom Insights Hugo en-us Sun, 16 Aug 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-08-16-marketing-metric-definitions-ai-context-layer/ Sun, 16 Aug 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-08-16-marketing-metric-definitions-ai-context-layer/ Connecting AI tools to marketing data has become trivial, and that is exactly why the failures have moved somewhere harder to see. Ask three AI-enabled tools the same question about pipeline and you will get three different numbers, each delivered with total confidence, because your organization never agreed on what the words mean. Here is what a working context layer looks like, how to build one in weeks rather than quarters, and why this is the prerequisite for everything teams plan to automate in 2027.