https://globecomtech.ltd/tags/demand-generation/ Recent content in Demand Generation on GlobeCom Insights Hugo en-us Thu, 19 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-19-future-of-b2b-buying/ Thu, 19 Mar 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-03-19-future-of-b2b-buying/ B2B buying behavior has fundamentally shifted. Younger decision-makers, self-directed research, and consensus-driven purchases require new approaches from marketing and sales teams. https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Tue, 03 Sep 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Account-based marketing has evolved significantly since its early days. Here’s what’s actually working for ABM programs in 2024 and what outdated practices to retire. https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ Tue, 06 Aug 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-08-06-b2b-influencer-marketing-strategy/ B2B influencer marketing has matured beyond early experiments. Here’s how to build programs that deliver measurable business impact rather than vanity metrics. https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ Thu, 27 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ The brand versus demand debate creates a false dichotomy. Here’s why the best marketing strategies integrate both and how to find the right balance.