https://globecomtech.ltd/tags/eu-ai-act/ Recent content in EU AI Act on GlobeCom Insights Hugo en-us Sun, 02 Aug 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-08-02-ai-disclosure-transparency-b2b-marketing/ Sun, 02 Aug 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-08-02-ai-disclosure-transparency-b2b-marketing/ As of today, the EU AI Act’s transparency obligations apply—covering chatbots that talk to buyers, synthetic media in campaigns, and machine-readable marking of AI-generated content. Most B2B marketing teams have treated this as legal’s problem. It isn’t: the obligations attach to the systems marketing operates. Here is what actually applies, what doesn’t, and why disclosure is becoming a positioning decision rather than a compliance chore.