https://globecomtech.ltd/tags/event-strategy/ Recent content in Event Strategy on GlobeCom Insights Hugo en-us Tue, 02 Aug 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-08-02-returning-to-in-person-events/ Tue, 02 Aug 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-08-02-returning-to-in-person-events/ In-person events are back, but attendee expectations have fundamentally shifted. Here’s what’s different and how to adapt your approach. https://globecomtech.ltd/posts/2022-01-11-hybrid-events-strategy-2022/ Tue, 11 Jan 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-01-11-hybrid-events-strategy-2022/ As in-person events return, the smartest marketers are building hybrid strategies that capture the best of both worlds. Here’s how to do it right. https://globecomtech.ltd/posts/2021-06-22-virtual-conference-fatigue-solutions/ Tue, 22 Jun 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-06-22-virtual-conference-fatigue-solutions/ After 18 months of virtual events, audiences are fatigued. Here’s how to design virtual conferences that people actually want to attend. https://globecomtech.ltd/posts/2021-01-12-hybrid-events-future-b2b-marketing/ Tue, 12 Jan 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-01-12-hybrid-events-future-b2b-marketing/ As organizations plan for 2021, hybrid events emerge as the dominant model for B2B engagement. Here’s how to make them work for your marketing strategy.