First-Party Data on GlobeCom Insights https://globecomtech.ltd/tags/first-party-data/ Recent content in First-Party Data on GlobeCom Insights Hugo en-us Tue, 05 Aug 2025 00:00:00 +0000 Zero-Party Data Strategies: Earning Customer Information Through Value Exchange https://globecomtech.ltd/posts/2025-08-05-zero-party-data-strategies/ Tue, 05 Aug 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-08-05-zero-party-data-strategies/ As third-party data disappears and first-party tracking faces restrictions, zero-party data—information customers intentionally share—becomes increasingly valuable. Here’s how to build effective collection strategies. Post-Cookie Attribution: Building Measurement Models That Actually Work https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ Tue, 04 Feb 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-02-04-post-cookie-attribution-models/ With third-party cookies finally fading, marketing teams need attribution approaches built for the new reality. Here’s how to construct measurement models that deliver actionable insights. Google's Cookie Deprecation Is Finally Here: Your 90-Day Action Plan https://globecomtech.ltd/posts/2024-01-23-google-cookie-deprecation-what-marketers-must-do/ Tue, 23 Jan 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-01-23-google-cookie-deprecation-what-marketers-must-do/ After years of delays, third-party cookie deprecation in Chrome is happening. Here’s a practical action plan for marketers who need to adapt quickly. Building a First-Party Data Strategy Before It's Too Late https://globecomtech.ltd/posts/2021-01-28-first-party-data-strategy/ Thu, 28 Jan 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-01-28-first-party-data-strategy/ With third-party cookies disappearing and privacy regulations tightening, first-party data is becoming your most valuable marketing asset. Here’s how to build a strategy that works.