Marketing Analytics on GlobeCom Insights https://globecomtech.ltd/tags/marketing-analytics/ Recent content in Marketing Analytics on GlobeCom Insights Hugo en-us Thu, 05 Feb 2026 00:00:00 +0000 Next-Gen Analytics: Moving Beyond Last-Click to True Marketing Measurement https://globecomtech.ltd/posts/2026-02-05-next-gen-analytics-measurement/ Thu, 05 Feb 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-02-05-next-gen-analytics-measurement/ The death of third-party cookies has forced a measurement reckoning. Here is how leading organizations are building analytics capabilities fit for the privacy-first era. Predictive Analytics in Marketing: A Maturity Assessment for 2025 https://globecomtech.ltd/posts/2025-06-24-predictive-analytics-marketing-maturity/ Tue, 24 Jun 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-06-24-predictive-analytics-marketing-maturity/ Predictive analytics has moved from experimental to essential in marketing. Here’s how to assess your organization’s maturity and chart a practical path forward. Apple Mail Privacy Protection: What It Means for Email Marketing https://globecomtech.ltd/posts/2021-09-21-apple-mail-privacy-email-marketing/ Tue, 21 Sep 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-09-21-apple-mail-privacy-email-marketing/ Apple’s Mail Privacy Protection is disrupting email marketing metrics. Here’s what’s changing and how to adapt your email strategy. Building a First-Party Data Strategy Before It's Too Late https://globecomtech.ltd/posts/2021-01-28-first-party-data-strategy/ Thu, 28 Jan 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-01-28-first-party-data-strategy/ With third-party cookies disappearing and privacy regulations tightening, first-party data is becoming your most valuable marketing asset. Here’s how to build a strategy that works.