Marketing Leadership

The skills that made CMOs successful five years ago are rapidly becoming insufficient. As AI transforms every aspect of marketing, leadership requirements are fundamentally changing—and many executives are struggling to adapt.

As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year.

Planning for 2022 requires balancing strategic direction with adaptability. Here’s how to build marketing plans that work in uncertain conditions.