https://globecomtech.ltd/tags/marketing-metrics/ Recent content in Marketing Metrics on GlobeCom Insights Hugo en-us Tue, 10 May 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ Tue, 10 May 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ The MQL-focused model is breaking down. Here’s how forward-thinking marketing teams are restructuring around revenue outcomes. https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ Wed, 30 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-30-marketing-metrics-that-matter/ With tighter budgets and increased scrutiny, marketing teams must demonstrate clear value. Here is how to focus on metrics that connect marketing activity to business outcomes.