https://globecomtech.ltd/tags/marketing-planning/ Recent content in Marketing Planning on GlobeCom Insights Hugo en-us Tue, 10 Dec 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ Tue, 10 Dec 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year. https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Tue, 06 Dec 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Annual planning season is upon us. Here’s a framework for creating marketing plans that survive contact with reality—and actually guide decision-making throughout the year. https://globecomtech.ltd/posts/2021-12-07-marketing-planning-2022/ Tue, 07 Dec 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-12-07-marketing-planning-2022/ Planning for 2022 requires balancing strategic direction with adaptability. Here’s how to build marketing plans that work in uncertain conditions. https://globecomtech.ltd/posts/2020-11-18-2021-planning-uncertain-times/ Wed, 18 Nov 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-11-18-2021-planning-uncertain-times/ Annual planning feels harder than ever with so much uncertainty ahead. Here is how to build a marketing strategy for 2021 that balances ambition with adaptability. https://globecomtech.ltd/posts/2020-09-02-b2b-content-strategy-pivots/ Wed, 02 Sep 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-09-02-b2b-content-strategy-pivots/ The disruptions of 2020 have forced many B2B companies to fundamentally rethink their content strategies. Here are the pivots that have proven most effective.