https://globecomtech.ltd/tags/marketing-strategy/ Recent content in Marketing Strategy on GlobeCom Insights Hugo en-us Tue, 10 Dec 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ Tue, 10 Dec 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-12-10-2025-marketing-planning-priorities/ As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year. https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ Thu, 27 Apr 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-04-27-brand-vs-demand-false-choice/ The brand versus demand debate creates a false dichotomy. Here’s why the best marketing strategies integrate both and how to find the right balance. https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Tue, 06 Dec 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-12-06-year-end-marketing-planning/ Annual planning season is upon us. Here’s a framework for creating marketing plans that survive contact with reality—and actually guide decision-making throughout the year. https://globecomtech.ltd/posts/2022-11-08-2023-b2b-marketing-predictions/ Tue, 08 Nov 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-11-08-2023-b2b-marketing-predictions/ As we approach 2023, several shifts are reshaping B2B marketing. Here’s our perspective on what’s changing and how to prepare. https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Tue, 20 Apr 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Marketing operations has evolved from a tactical support role into a strategic function that drives competitive advantage. Here’s what that transformation looks like. https://globecomtech.ltd/posts/2021-03-09-cookie-deprecation-marketing-strategy/ Tue, 09 Mar 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-03-09-cookie-deprecation-marketing-strategy/ Third-party cookies are disappearing. Here’s what B2B marketers need to understand about the change and how to prepare their programs for a privacy-first world.