https://globecomtech.ltd/tags/marketing-technology/ Recent content in Marketing Technology on GlobeCom Insights Hugo en-us Thu, 13 Jul 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Thu, 13 Jul 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Marketing teams are drowning in tools. Here’s why consolidation makes sense and how to approach it strategically. https://globecomtech.ltd/posts/2023-01-12-chatgpt-marketing-revolution/ Thu, 12 Jan 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-01-12-chatgpt-marketing-revolution/ ChatGPT has taken the world by storm. Here’s what marketers need to understand about this technology and how to approach it strategically. https://globecomtech.ltd/posts/2021-11-09-abm-personalization-at-scale/ Tue, 09 Nov 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-11-09-abm-personalization-at-scale/ Account-based marketing promises personalized experiences for target accounts, but scaling personalization is challenging. Here’s how to make ABM personalization practical. https://globecomtech.ltd/posts/2020-07-08-content-personalization-scale/ Wed, 08 Jul 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-07-08-content-personalization-scale/ Buyers expect personalized experiences, but creating custom content for every segment seems impossible. Here are practical approaches to personalization that scale. https://globecomtech.ltd/posts/2020-05-27-digital-transformation-marketing/ Wed, 27 May 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-05-27-digital-transformation-marketing/ Digital transformation has accelerated dramatically. Here is what this means for marketing teams and how to position your function for the digital-first future.