MarTech Stack

Marketing Technology Consolidation: When to Simplify Your Stack

The average enterprise uses dozens of marketing tools. For many organizations, consolidation delivers more value than adding more capabilities. Here’s how to approach stack simplification.

The Marketing Data Platform Evolution: CDPs, Data Warehouses, and the Composable Future

The customer data platform landscape is shifting toward composable architectures. Here’s how to think about marketing data infrastructure in 2025.