https://globecomtech.ltd/tags/martech/ Recent content in MarTech on GlobeCom Insights Hugo en-us Tue, 09 Sep 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-09-09-marketing-automation-ai-transformation/ Tue, 09 Sep 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-09-09-marketing-automation-ai-transformation/ AI isn’t replacing marketing automation platforms—it’s transforming them. Here’s how the marketing automation landscape is evolving and what it means for your technology strategy. https://globecomtech.ltd/posts/2025-03-11-hyper-personalization-reality-check/ Tue, 11 Mar 2025 00:00:00 +0000 https://globecomtech.ltd/posts/2025-03-11-hyper-personalization-reality-check/ Every vendor promises hyper-personalization. But what’s actually achievable today, and what remains aspirational? A practical assessment of personalization maturity. https://globecomtech.ltd/posts/2024-10-01-marketing-ops-ai-transformation/ Tue, 01 Oct 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-10-01-marketing-ops-ai-transformation/ AI is transforming marketing operations from system management to strategic enablement. Here’s how MOps professionals can evolve with this shift. https://globecomtech.ltd/posts/2024-03-12-ai-personalization-at-scale-practical-guide/ Tue, 12 Mar 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-03-12-ai-personalization-at-scale-practical-guide/ True personalization has been a marketing promise for years, but AI is finally making it achievable. Here’s how to implement personalization that goes beyond segments to individual relevance. https://globecomtech.ltd/posts/2024-01-09-ai-agents-marketing-automation-2024/ Tue, 09 Jan 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-01-09-ai-agents-marketing-automation-2024/ AI agents are evolving from simple task automation to autonomous decision-making systems. Here’s what marketers need to know about this shift and how to prepare. https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Thu, 13 Jul 2023 00:00:00 +0000 https://globecomtech.ltd/posts/2023-07-13-marketing-tool-consolidation/ Marketing teams are drowning in tools. Here’s why consolidation makes sense and how to approach it strategically. https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Tue, 20 Apr 2021 00:00:00 +0000 https://globecomtech.ltd/posts/2021-04-20-marketing-ops-strategic-function/ Marketing operations has evolved from a tactical support role into a strategic function that drives competitive advantage. Here’s what that transformation looks like. https://globecomtech.ltd/posts/2020-03-11-marketing-automation-getting-started/ Wed, 11 Mar 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-03-11-marketing-automation-getting-started/ Marketing automation can transform how your team engages prospects and customers. Here is a practical approach to implementing automation that delivers real results.