Everyone Automated Outbound at Once: The Deliverability Bill Arrives in Q4
Reply rates across B2B outbound have been sliding for eighteen months, and most teams have responded by sending more. That is the wrong direction: sender reputation is a shared, finite resource, and the industry just spent two years spending it down. With Q4 pipeline pushes about to begin, here is what actually changed, why volume now compounds the problem, and the four things to fix before you turn the taps up.