https://globecomtech.ltd/tags/revenue-operations/ Recent content in Revenue Operations on GlobeCom Insights Hugo en-us Sun, 17 May 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-05-17-death-of-mql-revenue-teams-abandoning-lead-scoring/ Sun, 17 May 2026 00:00:00 +0000 https://globecomtech.ltd/posts/2026-05-17-death-of-mql-revenue-teams-abandoning-lead-scoring/ The MQL is dying—not because it was a bad idea, but because the buying journey it was designed to measure no longer exists. Forward-thinking revenue teams are abandoning lead scoring entirely for fundamentally different approaches to qualification.