https://globecomtech.ltd/tags/sales-alignment/ Recent content in Sales Alignment on GlobeCom Insights Hugo en-us Tue, 03 Sep 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Tue, 03 Sep 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-09-03-account-based-marketing-2024-refresh/ Account-based marketing has evolved significantly since its early days. Here’s what’s actually working for ABM programs in 2024 and what outdated practices to retire. https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ Tue, 10 May 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-05-10-revenue-marketing-alignment/ The MQL-focused model is breaking down. Here’s how forward-thinking marketing teams are restructuring around revenue outcomes.