Sales and Marketing Alignment

The MQL is dying—not because it was a bad idea, but because the buying journey it was designed to measure no longer exists. Forward-thinking revenue teams are abandoning lead scoring entirely for fundamentally different approaches to qualification.

Revenue Operations brings marketing, sales, and customer success operations under unified leadership. Here’s what that means and whether it’s right for your organization.

Intent data promises to reveal which accounts are actively researching your solutions. Here’s how to separate hype from reality and use intent signals effectively.