https://globecomtech.ltd/tags/video-marketing/ Recent content in Video Marketing on GlobeCom Insights Hugo en-us Thu, 08 Feb 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-02-08-video-first-content-strategy-b2b/ Thu, 08 Feb 2024 00:00:00 +0000 https://globecomtech.ltd/posts/2024-02-08-video-first-content-strategy-b2b/ B2B buyers increasingly prefer video content, yet most B2B companies underinvest in this format. Here’s a practical framework for making video central to your content strategy. https://globecomtech.ltd/posts/2022-03-08-tiktok-b2b-marketing/ Tue, 08 Mar 2022 00:00:00 +0000 https://globecomtech.ltd/posts/2022-03-08-tiktok-b2b-marketing/ TikTok isn’t just for dance trends anymore. Here’s a realistic assessment of whether B2B brands should invest in short-form video—and how to do it without embarrassing yourself. https://globecomtech.ltd/posts/2020-08-05-video-content-strategy-b2b/ Wed, 05 Aug 2020 00:00:00 +0000 https://globecomtech.ltd/posts/2020-08-05-video-content-strategy-b2b/ Video has become essential for B2B marketing, but creating an effective video program requires strategy. Here is how to build a video content approach that delivers results.