The Hybrid Events Playbook: Making In-Person and Virtual Work Together in 2022

As in-person events return, the smartest marketers are building hybrid strategies that capture the best of both worlds. Here’s how to do it right.

January 11, 2022 · 4 min · GlobeCom Team

Conquering Virtual Conference Fatigue: Design Principles That Work

After 18 months of virtual events, audiences are fatigued. Here’s how to design virtual conferences that people actually want to attend.

June 22, 2021 · 5 min · GlobeCom Team

The Complete Guide to Webinar Marketing in 2020

With in-person events canceled, webinars have become essential for B2B marketing. Here is how to create webinar programs that generate real results.

May 6, 2020 · 5 min · GlobeCom Team