Marketing Strategy

From AI-native campaigns to the death of vanity metrics, here are five marketing shifts that will separate leaders from laggards in 2026.

As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year.

In a tighter economic environment, growth from existing customers often outperforms new acquisition. Here’s how to build customer marketing programs that drive retention and expansion.

Account-based marketing has evolved significantly since its early days. Here’s what’s actually working for ABM programs in 2024 and what outdated practices to retire.

B2B influencer marketing has matured beyond early experiments. Here’s how to build programs that deliver measurable business impact rather than vanity metrics.

2023 was a year of significant change in marketing. Here are the key lessons learned and what they mean for the future.

Brand marketing measurement is challenging but not impossible. Here are practical approaches to demonstrate the value of brand investments.

B2B communities are emerging as a powerful marketing channel. Here’s why they work and how to build one that creates real value.

The brand versus demand debate creates a false dichotomy. Here’s why the best marketing strategies integrate both and how to find the right balance.

B2B influencer marketing is finally maturing beyond celebrity endorsements. Here’s how to build authentic partnerships that drive real business results.