Planning for 2025: Marketing Priorities That Will Actually Matter
As 2024 ends, marketing leaders are planning for 2025. Here’s guidance on priorities that will matter versus trends that will disappoint—based on what we’ve seen work this year.
Marketing Planning
Year-End Marketing Planning: A Framework That Actually Works
Annual planning season is upon us. Here’s a framework for creating marketing plans that survive contact with reality—and actually guide decision-making throughout the year.
Marketing Planning for 2022: Navigating Uncertainty with Flexibility
Planning for 2022 requires balancing strategic direction with adaptability. Here’s how to build marketing plans that work in uncertain conditions.
Planning Your 2021 Marketing Strategy in Uncertain Times
Annual planning feels harder than ever with so much uncertainty ahead. Here is how to build a marketing strategy for 2021 that balances ambition with adaptability.
Pivoting Your B2B Content Strategy: Lessons from 2020
The disruptions of 2020 have forced many B2B companies to fundamentally rethink their content strategies. Here are the pivots that have proven most effective.