Blog

Annual planning season is upon us. Here’s a framework for creating marketing plans that survive contact with reality—and actually guide decision-making throughout the year.

As we approach 2023, several shifts are reshaping B2B marketing. Here’s our perspective on what’s changing and how to prepare.

Economic headwinds are reshaping B2B marketing conversations. Here’s how to navigate budget pressures while maintaining the capabilities you’ll need for recovery.

Influencer marketing isn’t just for consumer brands anymore. Here’s how B2B companies are partnering with industry voices to extend their reach—and how to do it well.

Most thought leadership content is neither thoughtful nor leading. Here’s how to build a program that genuinely differentiates your company and influences your market.

In-person events are back, but attendee expectations have fundamentally shifted. Here’s what’s different and how to adapt your approach.

Web3 promises to transform marketing through decentralization and token-based communities. Here’s what B2B marketers actually need to know—without the hype.

Most of your marketing influence happens where you can’t track it. Here’s how to think about attribution in an era of dark social and privacy changes.

Acquiring new customers gets all the attention, but the real growth opportunity might be sitting in your existing customer base. Here’s how to build a customer marketing function that drives retention and expansion.

The MQL-focused model is breaking down. Here’s how forward-thinking marketing teams are restructuring around revenue outcomes.